ABOUT AFFINITY

Who We Are

We Understand
We understand the challenge and complexity of change and the human drive within us to grow, re-invent and innovate.
We Collaborate
We are human-centric and purpose-led consultancy who work with change makers, leaders and entrepreneurs make their next big leap to become the best version of themselves.
We Co-Create
We facilitate that by creating disruptive spaces or labs that takes you and your team away from day-to-day thinking, asking bold questions to spark the imagination and harnessing the power of human connection.

Our Craft

We weave brand thinking, strategy with design to spark new insights, ignite ideas and fuel action.
Our Services
Regardless of the challenge, we unlock creativity and innovation to enable you and your team to make a dent in your world.
01
Strategic Visioning
02
Brand
Re-invention
03
Design
Sprints
04
Innovation
Co-Creation
05
LEGO®
Serious Play®

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Connect with me
Seri Tasripin
Founder | Lead Facilitator I Human-centred Design

Seri brings over 20 years experience partnering leaders in strategic design and brand transformation in diverse design and global brand consultancy (WPP) and helped to start-up a boutique brand consultancy before venturing on building a human-centred design practice.

She brings a strong consulting track record having worked with global brands and regional brands from different categories. This include renowned brands such as Four Seasons Hotel & Resorts, Hilton, Kimberly Clark, Unilever and VISA, DBS, CapitaLand and many more. Seri is at ease in connecting with people from all levels including engaging C-Suites.

As an IAF CertifiedTM Professional Facilitator, Seri is committed to bringing highest level of facilitation experience to enable businesses, organisations and brands harness the creative intelligence of their teams and people to co-create breakthrough ideas and solutions.

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If you are ready to step away from the clutter, take the next leap and work with a consultancy who listens, let's connect.
Affinity Group Pte Ltd
111 Middle Road
#03-01 National Design Centre
Singapore 188969